The Super Bowl is a mega sports event and also a mega show for millionaire brands. We are not one of those, and we didn't even have active social media accounts, but we found something that allowed us to join the conversation: during the event, millions of tables are filled with excessive food and drinks, so people would definitely need us. Taking this into account, we devised a strategy to create a board game where food would take center stage, and the players would be 2 influencers who would lead the entire dynamic and steal the show.
Agency: BBDO Mexico
Client: Bayer / Alka-Seltzer®
Chief Executive Officer: Camilo Plazas
Executive Creative Director: Benjamín Pedrero
Digital Creative Director: Andrés Rivera
Creative Art Director: Doab Choudhuri
Motion Designer: Andrés Muñoz
